Conversion Optimization Specialist

As a Conversion Optimization Specialist, you'll play a pivotal role in executing our global online strategy. You'll be part of a dynamic team whose mission is to boost online business performance while maintaining a strong focus on user and customer experience. Collaborating closely with global teams—including Digital UX and Marketing Automation—you'll enhance our digital presence and directly impact millions of ESET customers worldwide. 

Responsibilities: 

• Data Analysis: Use quantitative and qualitative data to identify friction points and revenue-boosting opportunities, translating them into actionable optimization recommendations. 

• Experiment Execution: Propose, plan, and execute experiments (A/B tests, direct implementations, user tests) aimed at improving customer retention or acquisition. Define clear KPIs and work with global and local teams to prepare high-quality test variants. 

• Experiment Evaluation: Analyze experiment results, identify key findings, and clearly formulate actionable takeaways. 

• Customer Experience Enhancement: Contribute to evolving ESET's online customer experience by providing insights, optimization suggestions, and innovative ideas. 

• Best Practice Definition: Develop web/eCommerce CRO analyses and best practice guidelines for internal stakeholders, partners, and offices. 

• Promote Experimentation Culture: Share your team's findings and support worldwide teams in executing their local CRO initiatives. 

• Strategic Roadmap Development: Understand the global online strategy and support it by creating and implementing a roadmap of meaningful conversion optimization activities. 

Requirements:  

• Research Experience: Advanced experience in at least one of the following areas: 

• Split testing execution and evaluation 

• User experience design 

• Qualitative research 

• Analytical Skills: Strong web analytical abilities with a basic understanding of business analytics. 

• Digital Marketing Knowledge: Solid understanding of digital marketing, email marketing, usability, and user experience principles and trends. 

• Design Skills: Ability to express ideas through wireframes or mock-ups. 

• Data-Driven Mindset: Strong preference for making decisions based on data. 

• Customer Empathy: Ability to understand and empathize with the consumer mindset. 

• Independence: Ability to work independently, prioritize tasks, and adapt to changing priorities. 

• Holistic Thinking: Analytical mind capable of seeing the big picture without losing sight of important details. 

• Communication Skills: Excellent verbal and written communication skills in English; able to articulate opinions clearly and effectively. 

• Proactive Attitude: Eagerness to explore new tools, areas, and approaches with a can-do attitude. 

• Humor: An advanced sense of humor is an advantage