Find a job

Global Segment Marketing Specialist

Arbeitsort:
Arbeitszeit: Vollzeit
Vertragsdauer: Befristet

Summary

We are ESET, a digital security provider with prevention-first technology. To strengthen our Global Marketing team, we are looking for the maternity leave cover for the role of Global Segment Marketing Specialist. This role actively supports creation of segment marketing strategy and offering, drives marketing launches for products and services. This role owns offering propositions, messaging, and positioning applied across different customer touchpoints and distribution channels.

Job description

The role demands very good strategic marketing, product, audience marketing, project coordination skills, and a combination of strategic, analytical, and creative thinking. Understanding of the cybersecurity market and digital security products for especially for businesses is a big plus.

Essential functions and responsibilities:

1. Insight: Understand market, brand, competitor, customer, technology and product data to create differentiating strategic segment marketing initiatives.
2. Marketing Strategy: Provide support and in some parts lead creation of Segment Marketing Strategy.
3. Propositions & Launches: Provide strategic marketing expertise in support of future segment proposition design and product/solutions/service launches including early access/pilot.
4. Messaging Creation & Alignment: Drive messaging and product positioning consistency across global and local customer touchpoints.
5. Marketing Campaigns: Provide strategic information and guidance that serves as an input for offering activation campaigns.
6. Project Management & Collaboration: Actively project manage initiatives in full ownership, build mid-level stakeholder relations and contribute to productive and close cooperation with other global, regional and priority country teams.

Qualifications: ·

Minimum four (4) years of experience in 2 or more of the following areas: market insight, marketing strategy, audience marketing, product marketing, project management…
…gained in renowned consultancy and/or technology leader, ideally in digital security sector

Hard Skills & Experience:

Strong affinity to the technology sector and market trends
Solid understanding of B2B buying process & audience needs
Understanding of endpoint security market, competitors, technology partnerships and alliances
Ability to combine strong data analytics understanding with creativity and executability pragmatism
Passion to be a true customer needs & behavior advocate
Language: English (C1 – Proficient User or Native (C2))
Advanced project management & multi-tasking skills
Familiarity with ESET/competitor solutions, underlying technology basics, features, and benefits/value proposition is a plus

Soft Skills:

Active listening, willingness to accept constructive feedback, develop further, learn and innovate
Excellent organization and prioritization skills
Flexible, self-driven, and entrepreneurial mindset
Accepting full or co-ownership for strategic segment marketing initiatives
Goal, output, and impact/results orientation
Ability to work both independently and as a member in cross-functional teams
Open, honest, and transparent communicator and presenter (written & verbal)
Personable with good networking and relationship building skills
Ability to formulate the big picture while considering key details, to view topics holistically (end to end) but also break down into phases (step by step)
Thriving in an international, hands-on, multi-task, collaborative, deadline-driven, fast-paced, quality-output, and impact-oriented work environment
Ability to maintain high professional and ethical standards and codes of conduct at all times, acting as a representative and extension of the ESET brand
Able to occasionally travel internationally