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Global Marketing Programs Specialist

Arbeitsort:
Arbeitszeit: Vollzeit
Vertragsdauer: Befristet

Summary

This position offers a unique opportunity to develop demand generation global marketing programs and campaigns directly at ESET HQ, and roll them out to regions and local ESET offices around the world. You will be at the heart of the marketing strategies and tactical initiatives we create for B2B customers in different sub-segments, and cooperate on their execution with regions with greatest market potential. Accept this challenge and see how your activities directly influence the business.

Job description

What does it take?

In a nutshell, you create the strategic concept for the activity, brief the teams involved in the production process, oversee the creation of marketing assets, manage all stakeholders (creative studio, tech division, sales, segment marketing, PR, digital marketing, external agencies, regional marketing…), support markets to implement the activity, and evaluate the performance.
The projects are of medium to high priority and some may take several months to prepare.
In the initial phase, you gather market information, business requirements and needs from other teams, analyze it and lead the appropriate demand generation project implications implementation.
You also monitor competitive demand generation efforts, analyze the data to reflect them in the development and production of the project.
You also need to know the key offices and their markets, gather and analyze insights, and suggest actions accordingly. You need to introduce your program to country teams, get their buy-in, and provide them with guidance for market implementation.
You look for new successful local activities that can be relevant for international roll-out.
You will evaluate the performance of the executed projects, collect feedback, provide summarized report, suggest improvements, and proactively follow-up to implement them.
You will need to understand the ESET offering in its competitive position by leveraging company educational resources, insights from peers, competitive comms, conferences or other sources.
To sum it up, you develop strategic concepts for demand generation marketing projects, are the project owner and overall project manager, and oversee the end-to-end roll out.

What we think you need to have?

5+ years of experience in marketing is a must (preferably B2B or channel marketing)
Previous experience with brand awareness or lead-generation campaigns
Fluent English (C1; the job operates on global level)
Global/regional/international marketing experience is a plus
Understanding of offline and online marketing, SEO, social media, content marketing
High-level knowledge of performance analytics
Strong project management skills accompanied by good negotiation skills and relationship management
Excellent communication and presentation skills
High level of assertiveness, good self-organization and adaptability to changes
Commercial awareness, sense of business opportunity
Ability to perform but also to have fun and enjoy the work

Employee perks, benefits:

please visit our website: https://www.eset.com/sk/o-nas/kariera/benefity/

Basic wage component (gross): from 2400 EUR

The final basic wage component can be adjusted accordingly to individual skills and experience of the selected candidate.
Performance bonus 2 times per year up to 10% of the basic salary paid for the evaluation period (usually 6 months).