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Channel Marketing Manager

Arbeitsort:
Arbeitszeit: Vollzeit
Vertragsdauer: Unbefristet

Summary

The Channel Marketing Manager is responsible for the strategic development and execution of marketing plans for resellers, guided by Channel Sales profiling.

Job description

The Channel Marketing Manager is responsible for the strategic development and execution of marketing plans for resellers, guided by Channel Sales profiling. This role demands a thorough understanding of the ESET ecosystem to effectively create activation roadmaps and provide robust business support to partners. Key responsibilities include fostering the growth of the entire indirect sales channel, setting and achieving clear objectives for co-marketing activities, and ensuring the success of these initiatives through meticulous performance measurement and monitoring. Additionally, the manager will execute B2R communications and support reseller education programs, all while aligning with the company’s business goals.

• Develop and execute quarterly or annual marketing plans with channel partners, manage budgets, expenses, and revenue forecasts in close collaboration with the channel sales team.
• Align channel marketing communication strategies with ESET’s brand strategies.
• Conduct regular reviews of channel partners’ performance through Quarterly Business Reviews.
• Support new product launches in the channel by providing collateral, communication strategies, training tools, and related activities.
• Cooperate closely with Channel Marketing Execution in HQ to identify or adopt best practices for achieving Company business goals.
• Monitor and support channel partner activities, campaigns, websites, or stores, and perform analyses to drive improvements.
• Maintain and develop the partner portal.
• Manage Market Development Funds (MDF) and marketing budget expenditures.
• Collaborate closely with ESET’s end-user demand generation teams to ensure balanced marketing efforts and resource leverage.
• Coordinate with ESET’s event manager and Channel Sales Manager on the organization and evaluation of channel events.
• Contribute to the creation of various content for channel partners, including onboarding materials, educational webinars, and strategic and product-oriented content.
• Develop and deliver regional content to support lead generation and establish thought leadership.
• Work with the other teams to build, launch, analyze, and optimize email marketing, web, social, and paid media campaigns for channel partners.
• Analyze and report on campaign progress against goals and ROI.
• Represent the company by providing offering presentations, trade shows, research, and competitive monitoring.
• Collaborate closely with the Marketing to ensure alignment of all ongoing priorities with the overall marketing strategy and objectives.
• Regularly update the promotional calendar.
• Monitor, analyze, and report on competitive activities within the channel, including pricing, promotions, new products, and programs.
• Produce marketing materials, merchandise, or Point of Sale (POS) items for channel partners.
• Manage third-party vendors and agencies, and establish processes that support the successful execution of channel marketing programs and campaigns.
• Input and track leads within ESET’s CRM, measure the ROI/effectiveness of all channel and end-user campaigns.
• Carry out other work according to the instructions of a managing employee in accordance with the activity of the department and the company.

- Excellent oral and written communication skills
- Attention to detail
- MS Office: advanced
- Proven ability to define VAR channel strategy, and lead implementation of tactics
- Able to effectively prioritize and manage multiple tasks and deadlines
- Well-developed interpersonal and organizational skills

- Master’s degree/Marketing
- Security technology experience is a plus

- 5 years in a marketing role with a minimum of 2 or more years in a pure channel marketing position

Benefits

Health & well-being