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Strategic Segment Marketing Specialist for B2B (projects on global level)

Job location: Bratislava
Work time: Full time
Contract type: Fixed term

Job posting title

Job summary

We need you, a seasoned B2B marketing specialist; strategic, familiar with enterprise segment and product marketing with good project coordination skills, daring to challenge the status quo. We offer challenging international projects, opportunities for career progression, ambitious company culture, collaborative and respectful colleagues and space for your own self and ideas.

Job description

As segment marketing specialist you:

Are the key marketing point of contact for our Enterprise Segment and the Global Sales team
Lead, actively contribute and support creation of Enterprise segment marketing strategy, propositions, offerings & key messages
Lead Global Marketing planning for Enterprise segment and actively contribute to Marketing workshops dedicated to Enterprise topic (with selected list of countries)
Drive understanding of Enterprise marketing initiatives impact via business case development. You have advanced skills in business case model development and assumptions quantification. You can create logical structure of business cases, co-lead creation of high level KPIs to be used for evaluating projects, creating benchmarks, initiating learnings/continuous improvements
Provide strategic, segment relevant information and guidance that serves as an input for other marketing teams and enables them to create strong campaign and/or program communication concepts
Lead and have sole concept creation responsibilities for product launches (incl. cross-functional coordination). Drive messaging and product naming consistency across global and local customer touchpoints for a specific segment
Actively project manage initiatives in full ownership, build mid and senior-level stakeholder relations and contribute to productive and close cooperation with other global, regional and priority country teams.
Are one of the go to people for Enterprise marketing insights

You should have:

Minimum 5 years of B2B experience in the following areas: market insight, marketing strategy, audience (segment) marketing, product marketing, business planning, project management
Knowledge of B2B cybersecurity products and marketing is a strong advantage
Proficient level of English (at least C1)
Solid understanding of B2B technology buying process & stakeholders/audience needs and behaviors
Advanced experience to ideate innovative strategic B2B marketing initiatives
Experience in creating high-quality business cases for marketing initiatives
Ability to combine strong data analytics understanding with creativity and executability pragmatism
Ability to formulate the big picture while considering key details, to view topics holistically (end to end) but also break down into phases (step by step)
Willingness to stand up for well justified plans & proposals

Basic wage component (gross): from 2200 EUR/month