Global Segment Marketing Specialist

• Job location: Bratislava
• Work time: Full time
• Contract type: Fixed term

Job posting title

Job summary

Job description

The role demands very good strategic marketing, product, audience marketing, project coordination skills, and a combination of strategic, analytical, and creative thinking. Understanding of the cybersecurity market and digital security products for especially for businesses is a big plus.

Essential functions and responsibilities:

• 1. Insight: Understand market, brand, competitor, customer, technology and product data to create differentiating strategic segment marketing initiatives.
• 2. Marketing Strategy: Provide support and in some parts lead creation of Segment Marketing Strategy.
• 3. Propositions & Launches: Provide strategic marketing expertise in support of future segment proposition design and product/solutions/service launches including early access/pilot.
• 4. Messaging Creation & Alignment: Drive messaging and product positioning consistency across global and local customer touchpoints.
• 5. Marketing Campaigns: Provide strategic information and guidance that serves as an input for offering activation campaigns.
• 6. Project Management & Collaboration: Actively project manage initiatives in full ownership, build mid-level stakeholder relations and contribute to productive and close cooperation with other global, regional and priority country teams.

Qualifications: ·

• Minimum four (4) years of experience in 2 or more of the following areas: market insight, marketing strategy, audience marketing, product marketing, project management…
• …gained in renowned consultancy and/or technology leader, ideally in digital security sector

Hard Skills & Experience:

• Strong affinity to the technology sector and market trends
• Solid understanding of B2B buying process & audience needs
• Understanding of endpoint security market, competitors, technology partnerships and alliances
• Ability to combine strong data analytics understanding with creativity and executability pragmatism
• Passion to be a true customer needs & behavior advocate
• Language: English (C1 – Proficient User or Native (C2))
• Advanced project management & multi-tasking skills
• Familiarity with ESET/competitor solutions, underlying technology basics, features, and benefits/value proposition is a plus

Soft Skills:

• Active listening, willingness to accept constructive feedback, develop further, learn and innovate
• Excellent organization and prioritization skills
• Flexible, self-driven, and entrepreneurial mindset
• Accepting full or co-ownership for strategic segment marketing initiatives
• Goal, output, and impact/results orientation
• Ability to work both independently and as a member in cross-functional teams
• Open, honest, and transparent communicator and presenter (written & verbal)
• Personable with good networking and relationship building skills
• Ability to formulate the big picture while considering key details, to view topics holistically (end to end) but also break down into phases (step by step)
• Thriving in an international, hands-on, multi-task, collaborative, deadline-driven, fast-paced, quality-output, and impact-oriented work environment
• Ability to maintain high professional and ethical standards and codes of conduct at all times, acting as a representative and extension of the ESET brand
• Able to occasionally travel internationally

• Performance bonus 2 times per year up to 10% of the basic salary paid for the evaluation period (usually 6 months)

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